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General terms of promotional campaigns

Running promotional campaigns is a popular and effective way to attract consumer interest. Such campaigns have an undeniably positive marketing effect, but non-compliance of their terms with the mandatory requirements of the Consumer Protection Act and Law on Protection of Competition poses serious risks of sanctions by the Consumer Protection Commission and Commission on Protection of Competition.

There are many regulatory restrictions regarding the value of prizes awarded, the mechanism for determining discounts, etc. If they are not observed, each campaign could be categorized as unfair competition and unfair customer acquisition, which could lead to the imposition of sanctions in serious amounts, reaching up to 10% of the total turnover of the enterprise.

The team of LEXDIA can prepare for you General Terms and Conditions for a promotional campaign, complying with the legal requirements and the goals of the specific campaign.

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